Insights from ‘Good to Great’ the masterpiece by Jim Collins

Over the President’s Day long weekend, I got down to revisiting an old classic business read, “Good to Great’ by Jim Collins. For those not familiar, this book asks the question — can a Good company become Great and if so How?

To answer this question, the author Jim Collins and his research team first searched for companies that fit the profile i.e. companies that transitioned from Good to Great? In their search, they examined more than 1,000 companies over a 40 year period and identified 11 companies that fit the profile. Each…

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